Updated November 10, 2026. The program is in beta: conditions may change.
On November 10, 2026, OpenAI launched Businesses in ChatGPT. For the first time, a business can claim its profile in ChatGPT, correct the information that describes it and see how often ChatGPT mentions it. It’s ChatGPT’s equivalent of what the Google Business Profile has been for local search.
Yet it’s only one of the ways to show up in ChatGPT. Here’s what the program offers, how to claim your profile step by step, and what’s actually possible today for a Canadian business.
Everything goes through Business Hub, a space you open from the ChatGPT sidebar. It includes three things:
When a business appears in an answer, users can click to see its ChatGPT profile. Once your identity is verified, the profile displays a blue check.
A practical tip: the business name, address and registration or tax number you provide must exactly match your official records. According to OpenAI’s help center, that’s the first thing to check when verification fails.
If DNS verification sounds intimidating, ask whoever manages your domain to add the record. It takes them a few minutes, and the record may take a while to become visible.
Business Hub insights are valuable, as long as you know what they count.
Watch out for blank fields: a missing metric doesn’t mean zero. Numbers only appear above a certain volume, and data may still be collected.
OpenAI is also launching Business Agents: a conversational agent the business sets up with its own information, which customers can chat with from its profile. The agent explains products and policies and links to your website; it can’t sell, book or look up an order.
For now, agents are limited to eligible ecommerce and online service businesses in the United States. OpenAI plans to expand to more markets, with no date announced.
This is the question most Canadian business owners will ask. Here’s what OpenAI’s official pages say on launch day:
In practice: if you sell online or offer an online service, try now. If you have a store, an office or a restaurant in Canada, you’ll probably have to wait. Meanwhile, your local information reaches AI assistants through other sources, so it’s a good time to check your Bing Places listing and submit your website to Bing.
Claiming your profile guarantees neither better placement nor more sales. OpenAI repeats it on every page: ChatGPT keeps making independent recommendations. Your profile gives it accurate information; it doesn’t dictate what it answers. ChatGPT may also use sources other than your profile to talk about you.
OpenAI’s policy also bans what we see too often elsewhere: fake reviews, unsupported guarantees, promises that hide fees. An accurate, sober profile is the only kind that lasts.
OpenAI requires neither an Ads account nor a ChatGPT Enterprise agreement to claim an eligible business. Claiming, agents and advertising are three separate things: you can manage your profile and view insights without advertising.
No. Claiming lets you manage the information you provide. According to OpenAI, it doesn’t guarantee more visibility or give you direct control over ChatGPT’s recommendations.
You may need a government-issued ID, business registration information and proof that you’re authorized to represent the business. The name, address and registration or tax number must match your official records.
Yes. The admin who claimed the business can add teammates in Business Hub and grant an agency access. Each person uses their own ChatGPT account. Don’t forward your personal claim invitation to someone else.
Each brand is managed separately, and central management across brands or locations isn’t available yet. Claiming the main brand doesn’t claim its locations.
Open the profile, select the “•••” menu, then “Dispute ownership”. You’ll need to verify with Persona that you’re authorized to represent the business. Disputing ownership doesn’t change the profile’s visibility in ChatGPT.